What is a Hashtag?
A hashtag is a word or phrase preceded by the “#” symbol. It helps categorize content on social media and makes it easier for users to find relevant posts. Add hashtags to your Instagram caption or comments without spaces to improve discoverability.
How Do Hashtags Work on Instagram?
Hashtags categorize your content and make it searchable on the Explore page. Instagram’s algorithm also uses them to recommend posts to interested users. They’re essential for reaching a broader audience.
Are Hashtags Still Relevant?
Yes, hashtags remain crucial in 2025. Despite Instagram recommending only 3–5 per post, research shows that using around 20 relevant hashtags typically drives better reach and engagement.
What Are the Benefits of Using Hashtags on Instagram?
Improve Visibility: Hashtags tell Instagram what your content is about, making it easier for new audiences to discover you. A balanced mix of trending and niche hashtags increases visibility.
Boost Engagement: Using targeted hashtags connects you with people most likely to engage with your content.
Collect User-Generated Content: A strong hashtag strategy helps you discover posts from your audience, perfect for reshares or campaigns.
The 50 Best Hashtags for Instagram
#interiordesign
#design
#love
#fashion
#homedecor
#inspiration
#realestate
#shoplocal
#style
#foodie
#art
#travel
#smallbusiness
#photography
#home
#wellness
#selfcare
#linkinbio
#architecture
#instagood
#food
#luxury
#beauty
#health
#skincare
#interior
#lifestyle
#shopsmall
#ootd
#handmade
#motivation
#interiors
#nature
#homedesign
#mentalhealth
#selflove
#fitness
#supportlocal
#wedding
#weddinginspiration
#mindset
#instafood
#community
#business
#weddinginspo
#photooftheday
#beautiful
#decor
#explore
#dreamhome
Data from Later app (July 1, 2024 – January 1, 2025)
How Many Hashtags Should I Use on Instagram?
Instagram allows up to 30, but data shows that using 20 is optimal for reach. Prioritize relevance over quantity—5 to 10 carefully chosen hashtags still beat none.
What Are the Different Types of Instagram Hashtags?
Location-based: #BryantPark
Branded: #LifeAtLater
Industry: #SocialMediaManagers
Community: #VanLifeLiving
Descriptive: #WoodwickCandles
Using a mix ensures your strategy reaches various audiences.
How to Find the Best Hashtags for Your Content Strategy
Use Hashtag Tools: Platforms like Later suggest relevant hashtags based on your content.
Explore Page Research: See what hashtags high-performing posts are using in your niche.
Check Hashtag Volume: Use Instagram’s tag search to find hashtags with 10K–200K posts. This balance avoids overcrowded or rarely seen tags.
Should You Use Hashtags in the Caption or Comment Section?
Hashtags work in both places. If you want a clean caption, put them in the first comment — ideally at the time of posting. Tools like Later let you schedule this automatically.
How Hashtags Can Be Used to Increase Likes
Relevant hashtags boost your content’s visibility and chances of engagement. Brands like Sweaty Betty use both branded and trending hashtags to build community and spark interactions.
How to Save Time With Your Hashtag Strategy
Save time by building reusable hashtag lists tailored to your content themes. Use tools like Later’s “Saved Captions” to quickly apply these lists to each post.
How to Build an Effective Hashtag Strategy With Analytics
Track hashtag performance using analytics tools. Identify which hashtags boost reach and engagement, and refine your lists over time based on performance insights.
